1. BOS – Business Strategy Consultation; Blue Ocean Strategy Workshop & Blue Ocean Leadership Workshop


Blue Ocean Strategy (BOS) thinking is about going where profits and growth are – and where the competition isn’t.

BOS Strategy formulation is to:

  • Create uncontested market space,
  • Make the competition irrelevant
  • Make the competition irrelevant
  • Create and capture new demand
  • Break the value-cost trade-off

Align the whole system of a company’s activities in pursuit of differentiation and low cost