Date : Friday, 01 August 2014
Time : 14:00 – 18:00
Fee : Fully sponsored by IdeaLink & CJCC
Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space. HOW? This requires a shift of attention from supply to demand, from a focus on competing to a focus on value innovation—that is, the creation of innovative value to unlock new demand.
WHAT You Will Get?
- Gain a sound understanding of Blue Ocean Strategy (BOS).
- Understand the concepts, principles, frameworks and tools of BOS.
- Be inspired by various Blue Ocean case studies.
- Gain a fresh perspective for strategic thinking to achieve breakthrough success.
- Evaluate the relevance of BOS for applications to your organization or yourself.
WHO Should Attend?
Anyone who would like to develop and improve his or her strategic thinking skills will benefit from the workshop. Business owners, CEOs, managers, executives, entrepreneurs, marketing and sales managers from various industries will gain much from the workshop.