IRVINE, Calif., March 5, 2018 /PRNewswire/ — NetObjex, based in Irvine, California, and IdeaLink Consulting, an affiliate of IG Tech Group, based in Phnom Penh, Cambodia today entered into a partnership agreement to help develop business opportunities in the SE Asian markets. The partnership will focus on leveraging NetObjex’s flagship Digital Asset Management platform, which utilizes IoT and Blockchain technologies, for applications across multiple domains that IdeaLink focuses on.
“Our relationship with IdeaLink is another important milestone in terms of establishing our brand across various regions around the globe. There are various geographic pockets of untapped potential for our technology platform, and IdeaLink’s reach in Cambodia, Laos, Vietnam, Thailandand other markets in the region fits well with our strategic objectives,” stated said Raghu Bala, CEO of NetObjex.
The NetObjex Digital Asset Management platform provides enterprises and organizations with more effective means for asset tracking and tracing along with better tools for measuring performance, efficiency and utilization of assets. The NetObjex platform is also used as blockchain middleware for off-chain processing, searching across chains, data aggregation across chains and more. It has use cases in Manufacturing, Supply Chain/Logistics, Automotive/Transportation, and Smart Cities.
“Opening up new markets requires local presence and know how, and we are implementing this either through our own operations or via trusted partnerships. We have taken decisive steps to enter the markets in Europe, India and now SE Asia. We plan to replicate this model in several other markets in the near future. This gives a broader market to sell into, better support our customers, and hopefully in the long run establish a global brand,” added Bala.
“IdeaLink is excited to be a partner of NetObjex, and strengthening our position as a significant regional Systems Integrator through this relationship. We believe that the opportunities for the NetObjex Platform are abundant. Our thesis is that the combination of IoT and Blockchain technologies can bring about digital transformation for competitive advantage for enterprises in the region. In an era of global competition, businesses are seeking every edge that they can find, and our focus is to enable our clients achieve that goal,” says Puthkiry Kim, Chairman and President of IdeaLink Consulting.